Marketing Strategy Innovation

• Senior leadership role as a managing consultant part of a small team reporting to the CMO of a $3B Global Food Company

• Led Cross-Functional Team (R&D, FSQ, Culinary, Marketing, Agency) on an aggressive timeline to develop product concepts

• Validated Consumer Insights through research studies online and in-person with key targeted demographic

• Managed the P&L, SOW Deliverables with outside agencies, producing results that landed early and on budget

• Created cost projections and proforma in team with Finance and C-Level leadership to gain approval to sell into market early