Designline, a heritage brand for Regis merchandised in 5,000 salons over the United States & Canada. Launched online in 2020, the brand needed a refresh for social media, e-commerce and in-salon signage. Leading the vision and partnering with Periscope to create a consumer driven brand strategy. Focused to diversify the consumer audience and secure assets that link the Designline product attributes and enhance the user experience.